April 2025
Launched a premium digital presence for a confidential luxury fashion brand targeting high-net-worth audiences. Led creative direction from storyboarding to ad copy and OVC scripting. Built Instagram-ready visuals and performance-first Meta ads from scratch.
Meta AdsCreative DirectionRetargeting
March 2025
Led Holago’s full-funnel digital campaign combining Meta ads, video production, and conversion tracking. Achieved over 10,000+ fashion products sold within weeks, maintaining up to 7.5x ROAS through rapid creative testing.
7.5x ROASFull-funnelE-Commerce
2023 - 2024
Full-funnel strategy for elite clients like KPMG, EY, and London Stock Exchange. Managed media buying and built custom Google Data Studio dashboards. Contributed to £12M+ in revenue within a year across global campaigns.
B2B StrategyData StudioGlobal
2021 - 2023
Led analytics and growth for major brands like Robi, Nagad, and Walton as Head of Analytics. Built automated data pipelines and tracking frameworks that reduced digital marketing costs by 15% via optimized segmentation.
Growth HackingAnalytics PipelinesLeadership